We'll put qualified homeowners in your diary. You only pay for the ones who turn up.
by Paddy MeadeCo-Founder, FlowBuild AI
- No-shows cost you nothing
- Minimum agreed in writing
- Live in 14 days
Hey, it's Paddy from FlowBuild AI.
If you run a home-improvement business in Ireland, whether that's kitchens, windows, solar, roofing, extensions, whatever it is, and you want more good jobs without spending your evenings chasing leads, this is for you.
I'm going to go through this as quick as I can. I'll cover:
- 01What this actually means for you
- 02Who we are, so you know I'm not making this up
- 03Exactly what we build and run for you
- 04How you pay, and why you only pay when someone turns up
- 05The guarantee
- 06How to get started
What's in it for you
Before I get into how any of it works, let me tell you what this looks like for you.
Picture opening your calendar on a Monday morning and there's four or five consultations already booked in for the week. Every one of them is a homeowner who's been called, who's told us their budget and when they want the job done, and who's confirmed they'll be there. And you didn't make a single phone call to get them.
That's what this is.
Your diary
Booked by FlowBuildA diary full of buyers
Consultations with people who are ready to buy.
Never chase a lead again
No ringing people back at nine at night.
Only serious people
Tyre-kickers and price-shoppers filtered out first.
Work you can predict
No more busy for six weeks, quiet for three.
- A diary full of consultations with people who are ready to buy.
- You never chase a lead again. No ringing people back at nine at night, no "are you still interested?" texts.
- You only meet serious people. The tyre-kickers, the price-shoppers and the fella who's 100km away get filtered out before they ever get to you.
- You know where next month's work is coming from. No more busy for six weeks, quiet for three.
- You get your evenings back.
Your whole job is to turn up and close. We handle everything before that.
Who we are
Quickly, so you know who you're dealing with.
I'm Paddy, and I run FlowBuild AI with Liam. When you work with us, you deal with us. No account managers, nothing farmed out.
We build the lead gen systems, websites and automations behind Irish home-improvement and service businesses.
Paddy
Liam
Client result
A&B Home Perfection RenovationsRenovations · jobs worth €15k to €20k+One of those is A&B Home Perfection Renovations. They do renovation jobs worth €15k to €20k+. They spent €225 on Facebook ads with us. That got them 28 leads at €8 each, and it booked out roughly three months of their work.
And that was before we had a team ringing every lead. Now we don't just get you the enquiry. We get the homeowner sitting across the table from you.
Renovations
€15k to €20k+
€225
28 leads at €8.04
~3 months of work booked
Why this matters right now
Here's something most people in the trade don't think about.
Homeowners don't go looking in the Golden Pages anymore. They're scrolling Facebook on the couch at night, they see a kitchen or an extension they like, and they fill in a form. And whoever gets back to them first usually gets the job.
A homeowner asks three companies for a quote. The first one to reply usually wins the job.
Replies in 2 min Wins the job
Replies tonight
Replies tomorrow
When you're up a ladder, you're Company C. With FlowBuild, you're Company A.
That's a massive opportunity, because you can reach every homeowner in your county who's thinking about the exact job you do. But it's also where most businesses are losing money. And it's not because they're bad at what they do.
- You're on site all day. An enquiry comes in at 11 in the morning, you see it at 7 that evening, and they've already booked someone else.
- Half the leads are a waste of time. Someone wants a price over the phone. Someone's nowhere near your area. Someone was "just looking". You burn evenings and diesel on people who were never going to buy.
- No-shows. You drive 40 minutes to a consultation and nobody's home.
- Feast or famine. You're relying on referrals and word of mouth, so you can't turn the tap on when you need to.
- You've been burned before. Maybe you paid an agency every month, got a pile of "leads", and nothing came of it. They got paid whether you got work or not.
And all the while you're watching lads who aren't half as good as you win jobs, just because they answered the phone first.
A missed lead in this game isn't a missed call. It's a missed €10k, €20k, €40k job.
How it works: live in 14 days
So here's exactly what we build and run for you.
We do the maths with you before you spend a cent
Before you sign anything, we sit down and work out if this will actually make you money. We look at your average job, your margins, how many you close, your area and how much work you can take on. Then we research your local market and show you three scenarios: conservative, expected and optimistic.
If the conservative numbers don't make you a profit, we'll tell you not to do it. Simple as that. We'd rather walk away than take on a client we can't get a return for.
We build and run your ads
I build and run your Facebook and Instagram ads myself, aimed at homeowners in your area who need exactly what you do. We write the offer, we make the ads for your trade, and we test and tweak them every week. You never have to open Ads Manager.
Every enquiry gets a reply straight away
Every enquiry lands in one system we set up for you. The second someone fills in the form, they get a WhatsApp and an email back. Even at 11 o'clock on a Sunday night. Nothing goes cold.
Our team rings every lead and qualifies them
This is the bit nobody else does. Real people on our team ring every lead, fast. Not a bot. They check:
- In your area?
- Have they the budget?
- When do they want it done?
- Actually serious?
- Your trade's own criteria
If they don't tick the boxes, they don't get near your calendar.
Booked in, confirmed and reminded
The ones who qualify get booked straight into your calendar for a consultation or survey. Then we confirm they're coming and send reminders so they actually show up. So when you pull up to the house, someone's expecting you, they know roughly what it'll cost, and they want it done.
We go back to the leads you already have
Most businesses are sitting on old enquiries and quotes that never went anywhere. With your permission, we get back in touch with them. That's often the quickest win, because it's work that's already sitting in your phone.
You see every number
Every lead, every call, every booking, who turned up and what happened. You know exactly what you're getting for your money.
So in the first 14 days, you get:
- 01A profit forecast for your business before you commit
- 02Ads built and run for you, aimed at homeowners in your area
- 03Every enquiry replied to straight away, day or night
- 04A team ringing and qualifying every lead
- 05Consultations booked, confirmed and reminded in your calendar
- 06Your old leads followed up
- 07Full reporting on every number
You show up and close. That's it.
Then, day 15 to day 90
Once it's live, this is the path we take every client through.
First, we get the appointments flowing
Leads coming in every week, every one rung within minutes, and we tighten up the qualifying around what actually closes for you.
Then we optimise for jobs, not just leads
We track which appointments turn into jobs, and we put more behind the ads, areas and services that bring in your best customers.
Then it's predictable
By day 90 you know what a consultation costs you, how many you close, and what that's worth. And from there it's simple. If you want more work, we turn it up.
How you pay
Here's how you pay. We'll go through the exact numbers with you on the call, but this is how it works.
qualified homeowners who actually turn up
if they don't pass our qualifying, you don't pay
if they don't turn up, you don't pay
straight to Facebook, no mark-up
That's it. You're not paying per lead. You're not paying per click. If someone doesn't pass our qualifying, you don't pay. If they don't turn up, you don't pay. You only pay when you're standing in front of a qualified homeowner.
Think about what that means. Say your average job is €15,000. Every time you pay us, you're sitting across the table from someone who wants it done. Close one in five and that's a €15,000 job every fifth time you pull up to a house.
Play with your own numbers here:
0 jobs won at each
Your revenue over 90 days
Example only. Before you sign, we research your market and set your real worst, average and best case. Work won is shown against your ad spend only. We go through FlowBuild's fees with you on the call. Not a guarantee of sales.
Or look at it another way. Hiring one person just to ring your leads would cost you €30,000 a year, plus tax, training and holidays, and they clock off at six. A typical agency will charge you €1,500 to €2,500 a month to run ads, and they get paid whether you get work or not.
We only get paid when you're in front of someone who's ready to buy. If we don't deliver, we don't eat.
Our guarantee
Before you sign, we agree a minimum number of attended appointments with you. It's based on your area, your budget and your trade, and we set it conservatively so we know we can hit it.
If we're short at day 90, we keep running everything with no extra management fee until we hit it.
Live within 14 days of us getting your access and sign-off
No long contracts
Everything's agreed in writing before you start
Now, this does need a bit from you. You fund the ads, you give us about an hour at the start, and you turn up to the consultations and close. It's not magic. But the heavy lifting is on us, and we'll go through exactly what's expected on the call so everyone's clear.
Who this is & is not for
This isn't for everyone, so let me be clear on who it suits.
- Established Irish home-improvement companies: kitchens, bathrooms, windows and doors, solar, roofing, extensions, renovations, insulation
- A team of 2 or more, with room to take on more work
- Average jobs of €5,000+, where one extra job a month pays for everything
- Even if you've never run ads before
- Even if you've tried an agency and got burned
- You're good at what you do and you can close when you're in the room
- ✕Brand new businesses with no track record yet
- ✕You're already booked out and can't take on more jobs
- ✕Small jobs where a consultation isn't worth your time
- ✕You won't put any budget behind ads
- ✕You want leads but won't turn up or follow through
- ✕You want the cheapest option, not the one that works
So, here's everything you get
- 01A profit forecast before you commit. If it doesn't add up, we tell you
- 02Ads built and run for you, aimed at your area and your trade
- 03Every enquiry replied to straight away
- 04Our team rings and qualifies every lead
- 05Consultations booked, confirmed and reminded in your calendar
- 06Old leads followed up
- 07Full reporting on every number
- 08You only pay per qualified homeowner who turns up. No-shows are free
- 09Minimum appointment guarantee. If we're short at day 90, we keep going with no extra management fee
- 10Live in 14 days
Your job is to turn up and close.
If you're ready to get started, book a call with my team below.
On the first call, we'll look at your business, your area, your average job and how much work you can take on, and I'll tell you straight whether this will work for you.
If it looks like a fit, on the second call we'll show you the research for your area, the three scenarios, your guaranteed minimum appointments, and exactly what you'd put in and what you should get back.
If it doesn't make sense for you, I'll tell you. Either way, you'll come away knowing where your next jobs could come from.
Book your call with the team